Resources
Brand assets.
Logos, colours and type for press, partners and fundraisers. Please read the guidance before using the HUMEN brand.
Logos
Download links to be added. COPY TO CONFIRM
Primary logo
White on ink. Use on dark backgrounds and photography.
Reversed logo
Ink on white. Use on light backgrounds.
Fundraising logo
The “In aid of HUMEN” lock-up for fundraisers and partners.
Colours
HUMEN Orange
#FF4A1E. Our accent colour, for highlights, buttons and key moments.
Ink
#111111. Our primary text and background colour.
Light Grey
#F4F4F4. Backgrounds and quiet sections.
White
#FFFFFF. Backgrounds and text on dark.
Typography
Headlines are set in Archivo, heavy and wide, in capitals. Body text is set in Montserrat.
Using the brand
- Don’t stretch, recolour or add effects to the logo.
- Leave clear space around the logo at least the height of the H.
- Write HUMEN in capitals.
- If you’re fundraising, use the fundraising lock-up, not the primary logo.
Questions about using the brand? Contact press and media. COPY TO CONFIRM